Community Support

Community Relations Sponsorship Guidelines

Program Objective

As a community-based, not for profit health plan, BlueShield of Northeastern New York is committed to improving the quality of life in our region, supporting initiatives that have the greatest impact on the health of the communities we serve. 

Giving Guidelines

In accordance with the BlueShield of Northeastern New York Community Relations objective, consideration is given to programs and events that focus on:

  • The physical health of people in our region, specifically programs that target top health care issues that are highly prevalent in our communities, and programs/events that focus on and promote healthy behaviors
  • Creating vibrant, diverse communities where all people have the opportunity to thrive
  • Developing youth and families to ensure they have the highest potential to be contributing citizens in our community
  • Providing and projecting sustainable measurements of success
  • Evidence-based programs that demonstrate the highest level of effectiveness
  • Partnering with organizations who offer us the opportunity to provide unique and memorable experiences with our over 800,000 members and 1,500 employees in Northeastern New York
With a focus on the priorities listed above, BlueShield does not usually sponsor the following programs or events:
  • Galas
  • Golf tournaments
  • Health fairs
  • Religious organizations, except when they are conducting programs that are secular in nature and have wide public impact
  • Individuals/benefits fundraiser for individuals
  • Capital campaigns, endowments, or the purchase of equipment
  • Anything that falls outside our service area
All requests must be received at least two months prior to an event. Due to the volume of requests, we are not able to respond to or fund every incoming request. 


If you're interested in sponsorship support, please fill out our Sponsorship Application.  

Our Healthy Zone Cruiser is available at events to engage kids and families in free, fun and healthy activities. If you have an interest in reserving the Healthy Zone Cruiser for your next event, please fill out our Cruiser Request Form. If you have any questions regarding our request process, please contact us at


Partnerships in Action
As part of our mission, we support organizations that promote physical health, community health, and our regions’ health. Our employees also raise and donate several hundred thousand dollars each year and volunteer in the communities we serve.
Learn More About Our Partnerships